STELLANTIS
OAKLEY X JEEP
Rugged escape
02
2024
TEAM WORK WITH FASHION DESIGNER IED STUDENT ALESSIA MOSSO
TARGET POINT
Design an accessory in a two‑person team inspired by a Stellantis brand, building a strong collaboration aligned with its spirit and target audience. Develop the project through CMF research.
Oakley is a leading brand in sport and style, known for innovative design and advanced technology. Its accessories — backpacks, hats, gloves — combine functionality with bold aesthetics. Engineered for outdoor and everyday use, they ensure durability, comfort, and high performance. Every detail reflects Oakley’s commitment to quality and athletic identity. With Oakley, accessories become reliable allies for every adventure.
Jeep is an iconic brand born for adventure — a symbol of freedom and off‑road spirit. Rooted in nature, it embodies a passion for the outdoors and limitless exploration. Its vehicles are designed to tackle any terrain, anywhere in the world. The slogan “Go Anywhere, Do Anything” expresses its wild, independent soul. With Jeep, every journey becomes an authentic experience.
THE MOOD
These fibers are inherently flame‑resistant — they neither melt nor drip, offering effective thermal protection and being hydrophobic. They are lightweight, breathable, and maintain their properties even after multiple washes.
Aerospace‑grade aluminum 7075 or titanium. Encapsulated and waterproof chip (sealed within the structure). Emergency info: blood type, allergies, ICE contact (In Case of Emergency).
Reinterpretation of the two brands’ iconic logos: from Jeep, the seven‑slot grille; from Oakley, the eye symbol.
RUGGED ESCAPE_
holographic pattern version
DRIVEN BY PRECISION
BUILD FOR THE WILD